Lure should be kept on a tight line and always moving so it will attract the fish. If the fish takes a lure and the hook is not set right, the fish will spit it out recognizing it for what it is ΓÇö wood or plastic and not the real thing. Always make sure the lure has had time to sink before reeling it in.
Jigs and plastic worm usually draw bites from fish as they sink to the bottom, so it is important to be ready at all times to reel in.